Are You in a Relationship with a Brand?

We're not official yet.

It’s not love bombing if it comes with free shipping.

We all have that one brand.You know the one.The app you open on autopilot.The cafe where the barista knows your name and your therapy triggers.The brand whose breakup (read: product discontinuation) hits harder than your last situationship.

But the real question is:Are you in a relationship with a brand—and is it getting a bit too real?

Let’s break it down.

1. Do You Miss It When It’s Gone?

If Instagram went down for a day, would you keep checking it like your ex’s WhatsApp status at 2 AM?Do you “accidentally” visit Zara’s website just to see what’s new—even though you said you were “cutting back”?

That’s not a casual fling.That’s attachment. And it’s giving… clingy.

2. Do You Defend It in Front of Others?

Someone says,“Apple is overrated.”And suddenly, you’re writing a thesis on design aesthetics, software ecosystems, and Steve Jobs’ spiritual journey.

Or someone rolls their eyes at your favorite coffee brand and you mentally unfriend them.

That’s not brand preference—that’s loyalty on steroids.

3. Does It Make You Feel Seen?

Ever read a meme, an email subject line, or a product description and think,“Wait… who gave them access to my inner monologue?”Some brands just get you. They know your humor, your heartbreaks, and your preferred typography.

That’s more than good copywriting.That’s emotional resonance.

So… Are You in a Brand Relationship?

Look—we’re not judging. In fact, at Shayit_unofficial, we’re all for a good brand crush.We just want to make sure it’s mutual.

Are they adding value to your life—or just to their quarterly revenue?Do you feel understood—or just targeted?

Final Thought:

The best brand relationships are like the best real-life ones:

Respectful. Reciprocal. And refreshingly human.

If it doesn’t spark joy (or free returns), you’re allowed to move on.

Until then, go ahead—text them back. Even if “them” is your favourite stationery store.