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Are You in a Relationship with a Brand?
We're not official yet. It’s not love bombing if it comes with free shipping. We all have that one brand.You know the one.The app you...
Shayeri Sarkar
Jun 62 min read


Is my phone listening to me?
How the heck did they know I am looking for new curtains!!! Is my phone listening? What to believe... Your phone isn’t literally...
Shayeri Sarkar
May 231 min read


How Quiet Brands Are Spelling Luxury (with a Straight Face and a $3000 Price Tag)
Remember when luxury meant loud logos , gold hardware that could double as self-defense, and a monogram so big it screamed “I have...
Shayeri Sarkar
May 182 min read


The SaaS of Sadness
How loneliness became a subscription model Move over cloud computing—there’s a new SaaS in town. Come to think of it, it can also be...
Shayeri Sarkar
May 132 min read


CAC vs LTV in SaaS: Why It’s a Love-Hate Story (and How to Make It Work for You)
CAC vs LTV - Cracking the code If you're building a SaaS company today, you’re not just racing against competitors—you’re racing against...
Shayeri Sarkar
Apr 272 min read


Drop correlation, Causal AI is your ultimate marketing wingman
“If sunburn rates are higher when more ice creams are sold, shouldn’t there be warnings about the dangers of eating ice creams?” Turns...
Shayeri Sarkar
Feb 222 min read


B2B Cringe
Warning: Excessive Corporate Jargon May Cause Eye Rolls 🚨 Ah, B2B marketing—the land of synergy , value-added solutions , and LinkedIn...
Shayeri Sarkar
Feb 132 min read


Rack a brain, up your game!
We've Been Trying to Rack Our Brains Over Google’s RankBrain Algorithm… Here’s What We’ve Inferred! If you’ve been obsessing over SEO (or...
Shayeri Sarkar
Feb 131 min read


Automation is cool, someone needs to talk about overautomation though...
Is Your Brand Voice Choked with Automation? Ah, automation—the magic wand of modern marketing! It schedules emails while we sleep,...
Shayeri Sarkar
Feb 92 min read
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