Automation is cool, someone needs to talk about overautomation though...

Is Your Brand Voice Choked with Automation?

Ah, automation—the magic wand of modern marketing! It schedules emails while we sleep, personalises at scale, and keeps our lead pipelines buzzing. But here’s the kicker—sometimes, in our obsession with efficiency, we squeeze the soul out of our brand voice. Instead of sounding like a witty, engaging friend, we end up sounding like a chatbot that learned English from an instruction manual.

The Tragic Cases of Over-Automation

1. LinkedIn Outreach: The “Dear [First Name]” ApocalypseEver received a connection request that starts with “Hi [First Name], I came across your profile and was really impressed!”? You and 10,000 others. The irony? It’s probably from a company selling personalized marketing solutions. Yikes!

2. Social Media: When AI Gets Too Eager

Remember when McDonald’s "Lovin' it” bot responded to a tragic tweet with “We're so sorry for your loss! Have a Big Mac on us!”? Yeah, not every post needs an automated feel-good reply. Social listening is cool. Social cringing? Not so much.

3. Customer Support: The “Your Call is Important” Black HoleNothing says “we value you” like a robotic email that assures you someone will get back to you in “48-72 business hours.” Meanwhile, your issue is on life support, and their chatbot keeps asking, “Did you mean something else?” Nope. I meant a human.

Hence our request to brands:

1. Talk Like a Person, Not a CRM Field

2. Use Automation as a Tool, Not a Replacement

3. Test, Tweak, and Trash the Bad Stuff

Automation is great. But when your brand starts sounding like a fax machine from the ‘90s, it's time to breathe some life back into it. Efficiency shouldn't kill personality. Marketing ideally is about connection, not just conversion.